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First Semester Compulsory Courses

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Research Methodology - Research Methods

The course introduces the students in the research techniques and methodology. The students will learn about and be able to apply a variety of statistical methods used in scientific papers. The students will develop skills by using the statistical software SPSS. In particular, students will possess a good working knowledge to undertake qualitative and quantitative analysis for applied research in areas such as business administration, finance, marketing etc.

 

Team of Instructors: Ioannidis Dimitrios, Nikolaou Anna, Papanastasiou Ioannis

 

Quantitative Methods for Business Decisions

Στο μάθημα πραγματοποιείται αφενός μία γενική προσέγγιση των πλέον σημαντικών ποσοτικών τεχνικών μοντελοποίησης επιχειρησιακών διαδικασιών, αφετέρου παρουσιάζεται μία δομημένη μεθοδολογία εφαρμογής των τεχνικών αυτών για τη λήψη βέλτιστων αποφάσεων. Αναλύονται μελέτες περιπτώσεων προβλημάτων της διοίκησης επιχειρήσεων με τη χρήση κατάλληλου λογισμικού Επιχειρησιακής Έρευνας. Με την ολοκλήρωση του μαθήματος αναμένεται ότι οι φοιτητές θα είναι σε θέση να δομήσουν ένα ποσοτικό μοντέλο με αφορμή μία πραγματική επιχειρησιακή κατάσταση, να  επεξεργάζονται λύσεις που παρέχουν βέλτιστες τιμές μέτρων απόδοσης των επιθυμιών του λήπτη αποφάσεων, να συγκρίνουν εναλλακτικά σενάρια με βάση τα μέτρα αυτά και να προσεγγίζουν συστηματικά την εξερεύνηση της δομής των λύσεων αυτών αναλύοντας σε βάθος τον τρόπο λειτουργίας ενός συστήματος. 

 

Διδάσκων: Γεωργίου Ανδρέας

 

Marketing Management

Marketing is an organizational philosophy and a set of guiding principles for interfacing with customers, competitors, collaborators, and the environment. Marketing management seeks to meet organizational objectives by effectively satisfying customers in a dynamic environment. Marketing is the art and science of creating customer value and market place exchanges that benefit the organization and its stakeholders. This course provides an overview of marketing processes and marketing principles, and provides students with the opportunity to apply the key concepts to practical business situations.

Marketing courses differ in an important way from most other courses by emphasizing both quantitative and qualitative analyses. Qualitative analysis is important because marketing is, in the end, concerned with behavior of people — consumers, competitors, partners such as salespeople and distributors — that is often difficult to capture in quantitative terms. At the same time, quantitative analysis is invaluable for estimating the expected impact of marketing decisions on customers and firm performance and is critical for communicating with those outside marketing. This dual nature of marketing makes it complicated as it involves many sources of uncertainty and judgment. You will need to balance both types of analyses when you justify your decisions in class discussion and assignments.

 

Team of Instructors: Andronikidis Andreas, Vlahopoulou Maro

 

Principles of Economic Theory and Policy

This course’s main objective is to help the student understand the basic workings of the economic system, and make her/him able to evaluate the effectiveness of some applied economic policies. The analysis is divided in a microeconomics and a macroeconomics part. This syllabus refers only to the microeconomics part, which studies the behavior of economic agents (firms and households), as well as the structure and functioning of markets. Policies, such as taxes, subsidies, price floors or ceilings, and others will be evaluated on the basis of simple models that will be built upon the economics principles developed during the course.

 

Team of Instructors: Velentzas Konstantinos - Zikos Spyros, Karfakis Konstantinos - Konstantatos Christos, Katsikas Elias