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General MBA Specialization Courses

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This specialization includes the following compulsory course:

 

The student is required to select three of the following electives:

LEADERSHIP, COMMUNICATION AND PUBLIC RELATIONS

The course focuses on three main elements of modern management that are vital for the effectiveness of every business/ organization: Communication, Public Relations and Leadership.

Organizational Communication is perceived in many different ways, forms and directions, and is approached in three levels, namely the individual, group and organizational level. This course emphasizes mainly the third (organizational) level.

Public Relations (PR) aims to create a positive image and mutual and trustful relations between an organization and its stakeholders (e.g., customers, shareholders, public and consumer groups). The course presents how PR programs are developed (steps, procedures, elements) based on the targeted stakeholders by using both, traditional means of communication and new media.

Leadership is associated with the so-called ‘soft factors’ of HRM that shape or influence the relations between a leader and his/her followers. The course is focused on the different approaches of study of leadership, and leadership processes and effects.

 

Team of Instructors: Kotzaivazoglou Iordanis, Tsiotsiou Rodoula

 

Tax Legislation (Tax Accountancy)

The Tax accountancy which deals with the application of tax legislation in the problems of enterprises, in the market and distribution of goods and services, in the recording of accountant makes according to the requirements of tax laws on the estimation of result and the attribution of taxes direct and indirect in the state, has aim the benefit of essential information in the executives, that is to say the persons that are found in the organism-enterprise and direct and check his operations. Aim of the course is also to transmit in the postgraduate students the beginnings, structures and processes of tax conscience, to teach the suitable tools of analysis of calculation of taxes, to interpret and to analyze the methods and techniques of determination of taxable profits with final objective, the governors of economic units (manager) they are in place to use the information of taxes on mapping out of future strategy of enterprise.

 

Intstructor: Ginoglou Dimitrios

 

Special Topics in Commercial and Labor Law

The objective of this course is to provide the students with the fundamentals of Greek Commercial and Labour Law within the framework of the European Community Law.

Based on the knowledge that students acquire in this course, they will be able to a) recognize the characteristics of each legal entity, b) they will know how identify a legal entity (e.g. commercial companies, cooperatives, public organizations, european commercial companies etc), c) they will learn how to reorganize those entities by mergers, acquisitions take-over bids, scissions (splits) and transformations in order for them to survive and grow in a competitive global market environment and d) they will be exposed to the social consequences of the various entity reorganization forms on the employees and workers.

This course also emphasizes the personal development of the students in order to become responsible business managers with an understanding of business law.

 

Instructor: Xatzigagios Thomas

 

Service Management

This is an introductory course in Service Management for MBA students. This course covers broad concepts, principles, and issues within the service management area, covering both technical and managerial aspects of the service industry. With regard to the latter, students will understand how outstanding service impacts all segments of the value chain. Beginning with the service encounter, service managers must blend marketing, technology, people, and information to achieve a distinctive competitive advantage. This course is principally designed as a lecturer-based class. In addition to lectures, however, this class includes case discussions and in-class presentations.

 

Team of Instructors: Andronikidis Andreas, Gotzamani Aikaterini

 

Decision Support Systems

The aim of this course is to present the way businessmen will use and manage information technologies in order to revitalize business processes, improve decision making and gain competitive advantage. Emphasis will be given to the importance of information systems in creating business value and to the presentation of the most important applications and management support technologies used to achieve digital integration, enhancement of the organization’s performance, and better decision making.

 

Instructor: Manthou Vassiliki

 

Consumer Behavior

Contemporary approaches to business emphasize the importance of adopting a consumer focus. Marketing, in particular, begins and ends with the consumer – from determining his or her needs to ensuring post-purchase satisfaction. Hence, an essential component of marketing is consumer insight – both the obvious needs and wants that are on the surface of conscious thought, but also the deeper, possibly unconscious motives that drive human behavior at an implicit level. Marketers must develop an understanding of consumer needs and motives and develop marketing strategies accordingly. The link between understanding consumers and developing strategies has become more complicated in the current multi-media web oriented environment. The ability of consumers to evaluate brands and choose alternatives has multiplied exponentially.

The primary goal of this course is to enhance your understanding of consumer behavior. By the end of the course you will be knowledgeable about consumer psychology and ways of better meeting people’s needs. You will also appreciate how an understanding of consumer psychology can be used to develop powerful marketing techniques and tactics.

 

Team of Instructors: Andronikidis Andreas, Vassiliadis Christos

 

Organizational Behavior and the Management of Change

The module is designed to enable students understand how people think, feel and behave as individuals and groups in organizations. Students acquire insights into the cognitive and affective elements underpinning behaviors of individuals in workplace settings, design and development of work teams and organizations, and management of behavioral issues affecting organizational effectiveness.

 

Team of Instructors: Vouzas Fotios, Dimitriades Zoe

 

International Trade and Finance

Instructor: Panagiotidis Theodore

 

Total Quality Management

The need for students to learn and understand the principles of Total Quality Management (TQM) has become increasingly obvious in recent years. Organizations that hire college graduates are demanding that their new employees understand not only the importance of providing quality products and services to customers, but also the principles and tools of TQM. Students starting their working lives unfamiliar with TQM will indeed be one step behind. This course presents the basic principles and tools associated with TQM and provides many cases that can be used as the basis for class discussion. It focuses on the continuous improvement of all aspects of a business from design, through production-marketing to after sales service. It covers the concept of TQM; the different approaches of TQM gurus; the link with recognised Quality Standards; Quality Culture, Attitudes and Behaviour; Planning a TQM program; Quality Costs, Implementation; Quality Assurance Systems / ISO 9000; the Tools and Techniques of Quality Improvement; the Malcolm Baldrige National Quality Award. The cases focus on large and small companies in manufacturing and service industries in USA, Asia and Europe (including cases from the Greek industry).

 

Team of Instructors: Gotzamani Aikaterini, Tsiotras Georgios

 

Financial Statement Analysis

This course aims to give the students a comprehensive framework for the financial analysis and performance of the enterprise. This framework consists of three parts. The first part provides a satisfactory accounting analysis of annual financial statements. This analysis is necessary for the students in order to assist in better understanding the themes of the second and third part. The second part provides a comprehensive analysis of all the traditional financial analysis techniques (comparative statements, common -size statements, financial ratios, etc.). The third part is based on the previous parts created accounting and financial reporting and deals with the major business decisions such as determination (firm valuation) of the value of the firm and the individual securities, determining the value of the firm in the case of mergers and acquisitions, risk measurement and particularly credit risk and predict financial distress of the firm.

 

Team of Instructors: Livanis Efstratios, Papadopoulos Simeon

 

Strategic Marketing Planning

This course is focused on helping you become a strategic marketer, so that you can create, gain support for and execute marketing plans that will build strong and enduring businesses. The course focuses on decision making within a context of strategic marketing planning. Decision-making is the process of developing, evaluating and choosing among alternative courses of action to solve a problem or achieve a goal. Almost all of the important decisions made by marketing executives involve aspects of strategic marketing planning. The course builds on the material covered in Marketing Management (semester 1); it reinforces the material and introduces new concepts. Marketing Planning includes: (1) establishing objectives, given anticipated environmental conditions and existing organizational constraints, and (2) developing a marketing strategy to achieve the objectives. Marketing strategy involves: (a) targeting customers and (b) creating a marketing mix (including consideration of products and services, pricing, location, distribution, promotion, advertising, and market research). An effective marketing mix is one that satisfies customers and is also profitable for the organization. The course takes a broad view; every function is involved in building a strong business that succeeds in the market. There are several objectives in this course: to use key frameworks to analyze situations and make decisions; to develop your ability to integrate marketing concepts and principles, along with your own personal experiences, into a comprehensive logically coherent strategic marketing plan; to develop your analytical skills in making complex decisions involving strategic and tactical marketing problems and issues; to improve your oral and written communication skills; to improve your ability to work effectively as part of a team; to understand how to create a strong marketing plan.

 

Team of Instructors: Andronikidis Andreas, Vassiliadis Christos

 

Modern Forms of Financing

The objective if this course is to present and examine the techniques of leasing, factoring, forfaiting, franchising, crowdfunding and venture capital. Moreover, the students will become familiar with banking products such as commercial papers, bankers acceptances, certificates of deposit, repurchase agreements-repos and government securities.

 

Team of Instructors: Livanis Efstratios, Papadopoulos Simeon

 

Greek Labour Market and European Union

Instructor: Mihail Dimitrios

 

Management Information Systems/ E-Commerce

In current competitive and international business environment, businesses need to adopt and exploit information and communication technology (ICT). Thus, managers should understand at least basic ICT. The objective of this course is the introduction of Information Systems and E-Commerce (IC/EC). The course aims to students’ informing, understanding and familiarization about important IC/EC concepts, categories, business models, applications and technologies. Within course, students discuss and present IC/EC case studies, and propose best practices.

 

Instructor: Economides Anastasios

 

Investment Analysis And Portfolio Management

The ultimate goal of this course is to give you the skills that will allow analyzing and evaluating stocks. The course covers topics like: the investment process, methods evaluating and selecting stocks, the construction of efficient portfolios, efficient markets.

 

Instructor: Noulas Athanasios

 

Strategic Analysis of the Interaction Between Government and Business

It is widely accepted that governments play a very important role in the economies of developed countries. It is thus, very important for managers to understand the links between government decisions and firms’ actions for two main reasons: to be able to anticipate government’s interventions and their effects on firms’ operation, and to be able to participate in the formation of government’s policies. The course examines two types of regulatory intervention that are most prominent: competition policy and environmental policy. Although we examine both, more emphasis is placed on the analysis of environmental policy. In examining competition policy we start with some basic points on the theory of firms with particular emphasis on firm’s boundaries horizontal and vertical). Since we are using a game theoretic approach in examining both policies, a significant part of the course is devoted on the analysis of Game Theory and its applications in managerial decision making.

 

Instructor: Sartzetakis Eftichios

 

Business Risk Management

The course introduces the students to the various risks a firm has to deal with. A firm’s decision under uncertainty means a risk management. Risk management answers the question of how much risk anyone is willing to undertake. Therefore, the students will learn about the factors affecting behavior under uncertainty. Especially, the students will learn how to quantify and distribute the risk. The students will develop skills by using the softwares: @Risk, Eviews. In particular the students will use the program to obtain optimal solutions to problems under uncertainty.

 

Team of Instructors: Eleftheriadis Ioannis, Papanastasiou Ioannis

 

Project Management

This course examines project management roles and environments, the project life cycle and various techniques of work planning, and control and evaluation to achieve project objectives. Emphasis will be placed on practical application of project-management principles, processes, and techniques, including project control, cost management, project tracking, and project outsourcing. Students will also learn how to control project schedules, budgets, and scope, using methods that minimize or completely eliminate "scope creep." Techniques such as fast-tracking, critical-path crashing, stochastic estimating, and exploiting activity lead-lag times will enable students to develop fast, accurate project schedules.

 

Instructor: Vlachos Dimitrios

 

Employee Relations in the European Union and International HRM

The main aim of the course is twofold: to discuss contemporary industrial relations issues in the European Union countries and to examine international HRM trends relevant to the Greek firms. The course presents these topics within the framework of rapid transformation that industrial relations regimes have been undergone during the Eurozone crisis and through the pertinent bailout programs.

 

Team of Instructors: Mihail Dimitrios, Protopapas Haris

 

Human Relations and Human Resource Management Communications

The general framework of the course Human Relations and Communications includes issues based on theoretical and practical approaches. These approaches are related with the knowledge areas of: a. Human Resource Management; HRM, b. Organizational Behavior and c. Special topics in HRM that belongs to the knowledge area of Marketing and Communication. Those special topics give emphasis and enforce the discussion about the key information diffusion in business through formal and informal communication networks between executives and other human resources. The focus is also given to the impact of the above human relation and communication elements on the decision-making process i.e., using 'internal' marketing theory, or on sales management and communication practices of an organization or an enterprise.

 

Team of Instructors: Vassiliadis Christos, Mihail Dimitrios

 

Human Resources Management: Selected Topics

The main aim of the course is to provide insights into contemporary Human Resource Management issues for MBA students who aspire to focus on Human Resources Management. Accordingly, the emphasis in this course is located in HRM techniques related to Recruitment and Selection, Training and Employee Development, Career Management, Employee Performance Management and Compensation. The course material is based on Case Studies, Workshops, discussion with visiting experts and students’ class presentations.

 

Team of Instructors: Mihail Dimitrios, Protopapas Haris

 

Incentives, Rewards, and Compensation Management

Providing employees with compensation and benefits is the single largest budget component for most businesses, and, at the same time, a key to success or failure. Besides being a cost factor, the design of the compensation system has a major impact on a company's attractiveness to job seekers and the behaviour of current employees.

The course provides a systematic guideline for identifying and designing compensation systems that add value to organizations. Effective compensatίοn systems are in line with the principles of both strategic management and the scientificίc study of human behaviour. Students will explore the concepts, and methods used to design compensation systems that contributes to achieving the goals of the organization and its individual members. Students will also develop an understanding of basic career counselling process issues.

 

Instructor: Mihail Dimitrios

 

Special Issues in Labor Law and Collective Bargaining

Συλλογικό Εργατικό Δίκαιο : Συνδικαλιστικές Οργανώσεις, Συλλογικές Συμβάσεις Εργασίας, Συμφιλίωση, Μεσολάβηση, Διαιτησία, Οργανισμός Μεσολάβησης και Διαιτησίας (ΟΜΕΔ), Συμβούλια Εργαζομένων, Απεργία.

Ατομικές Σχέσεις Εργασίας : Σύμβαση εργασίας, έννοια της εξαρτημένης εργασίας, εργοδότης, χρόνος εργασίας, εργατικά ατυχήματα, υγιεινή και ασφάλεια στους χώρους εργασίας, μισθοί, προστασία του μισθού, ίση μεταχείριση εργαζομένων, ισότητα φύλων (ν. 3304/2005), η λύση της σχέσης εργασίας (αορίστου και ορισμένου χρόνου), άτυπες σχέσεις εργασίας.

 

Διδάσκων: Τζιώνας Ιωάννης

 

Quality Improvement Systems and Human Resources Utilization

Upon completion of the course students will understand the general philosophy around the joint efforts to improve the quality of human resource management. In particular they will be able to understand:

  • the importance of the human factor in quality improvement
  • the evolutionary path of the relationship between quality and human resources .
  • the different approaches and trends in the development of human resources through the adoption of quality improvement programs .
  • the practice of Human Resource Management programs in TQM programs .

 

Team of Instructors: Tsiotras Georgios, Vouzas Fotis

 

Promotion and Advertising

Στόχος του μαθήματος «Προβολή & Διαφήμιση» είναι να διδάξει στους μεταπτυχιακούς φοιτητές τις βασικές αρχές και τα σημαντικότερα μοντέλα που χρησιμοποιούνται στη σύγχρονη διαφήμιση. Επιπρόσθετα, στόχος τους μαθήματος είναι να ωθήσει τους φοιτητές να χρησιμοποιήσουν συγκεκριμένα εργαλεία για να προτείνουν διαφημιστικέςπικοινωνιακές λύσεις σε πραγματικές επιχειρησιακές περιπτώσεις.

 

Διδάσκων: Χατζηθωμάς Λεωνίδας, Βλαχοπούλου Μάρω

 

Στόχος του μαθήματος «Προβολή & Διαφήμιση» είναι να διδάξει στους μεταπτυχιακούς φοιτητές τις βασικές αρχές και τα σημαντικότερα μοντέλα που χρησιμοποιούνται στη σύγχρονη διαφήμιση. Επιπρόσθετα, στόχος τους μαθήματος είναι να ωθήσει τους φοιτητές να χρησιμοποιήσουν συγκεκριμένα εργαλεία για να προτείνουν διαφημιστικέςπικοινωνιακές λύσεις σε πραγματικές επιχειρησιακές περιπτώσεις.

Marketing Research

The participation in each course brings to the student a pallet of useful informations about the basic aspects, methodologies and processes in Marketing Research that are related with the modern business environment. More specifically the following thematic units are analyzed: Aim of Marketing Research, Marketing Information Systems, Quaitative and Quantitative research, Sources of Information and Data Marketing, Tools for the collection processes of Information and Data, and Methods for Data analysis, Techniques of Research and Applications and Planning of Marketing Research. Part of the aim of the course is the comprehension of scientific background of marketing research examining: a) the various methods and techniques for collection of cases and study elements, b) the sources of information anddata marketing, and g) the process of research planning . Also after the course, the students can develop their skills about the use of modern of Marketing Information Systems (softwares, e-data excange techniques, equestionnaires, cloud technologie), and they build their konwledge background effectively and efficiently to evaluate research studies in marketing research praxis that can be very important for marketing strategy purposes.

 

Team of Instructors: Vassiliadis Christos, Zaphiriou Georgia, Tampakoudis Ioannis

 

Sales Management

The procedure of sales, as a link between the enterprise and the market-place, plays a catalytic role in the effectuation of the company’s strategy and directly pertains to the accomplishment of the company’s targets. Besides that, all business activities are connected to sales. Without selling there is no business, and without customer’s support a business cannot exist.

The procedure of selling in modern business, expresses a new philosophy which represents a new customer’s behaviour, a change in the way that a salesman approaches the customer, generally adopting a modern style of selling, more flexible and effective. On the other hand, the modern salesman is not just a simple salesman, he is an integrated manager with technical knowledge, skills and perceptual abilities.

Therefore, there is a general reversal of status quo on sales, a radical, catalytic transition in the selling way and the current salesman’s behavior in the market, compared to what was in effect in previous years.

 

Instructor: Georgakas Constantinos

 

Financial (Bank) Marketing

Understanding customers is fundamental to the success of any organization. More importantly, success of marketing initiatives hinge on achieving desired customer responses, which in turn lead to “good” financial outcomes. This module looks into the company culture and examines a variety of structures and strategies that companies adopt in order to secure a safe position in today’s markets and satisfy the necessities of your costumers. We will start by analyzing the main ideas and concepts involved in the structure of any company in order to go further and examine its short and long term goals and its strategies towards securing client loyalty. In this respect, our purpose is to provide you with a structured approach to understanding customer responses in its many forms.

 

Team of Instructors: Andronikidis Andreas, Vassiliadis Christos

 

Business To Business Marketing or Business Market Management

There is a need in Marketing to contact your user or the distributor directly. That is why the theory of Business to Business Marketing needs to be explored. The module is designed to offer students specific knowledge on the basic concepts, "tools" and principles used in Industrial or B 2 B marketing. The course realizes that students need to develop an understanding of the Business to Business Environments and the consequences of the marketing decisions.

 

Instructor: Georgakas Constantinos

 

Quality Improvement & Marketing

The need for students to learn and understand the principles of Total Quality Management (TQM) has become increasingly obvious in recent years. Organizations that hire college graduates are demanding that their new employees understand not only the importance of providing quality products and services to customers, but also the principles and tools of TQM. Students starting their working lives unfamiliar with TQM will indeed be one step behind. This course presents the basic principles and tools associated with TQM and provides many cases that can be used as the basis for class discussion. It focuses on the continuous improvement of all aspects of a business from design, through production marketing to after- sales service. It covers the concept of TQM; the different approaches of TQM gurus; the link with recognised Quality Standards; Quality Culture, Attitudes and Behaviour; Planning a TQM program; Quality Costs, Implementation; Quality Assurance Systems / ISO 9000; the Tools and Techniques of Quality Improvement; the Malcolm Baldrige National Quality Award. The cases focus on large and small companies in manufacturing and service industries in USA, Asia and Europe (including cases from the Greek industry).

 

Team of Instructors: Gotzamani Aikaterini, Tsiotras Georgios

 

Financial Institutions and Markets

The course is designed to analyze financial products, markets and organizations with a particular emphasis on the Greek financial system. It aims at providing students with the theory and analytical tools regarding:

  • The structure and the functioning financial markets with emphasis to money markets, bond markets and the foreign exchange markets
  • The practice of financial analysis and financial product evaluation
  • The process of intermediation and the functioning of financial institutions
  • The process of financial management of financial institutions
  • The problem of supervision of financial institutions

 

Instructor: Michalopoulos Georgios

 

Working Capital Management

The course aims at providing students with the theoretical and practical knowledge regarding the efficient management of the short term assets and liabilities (finances) of a firm. More specifically, it examines the theory and the analytical tools necessary a) for the management of firm’s cash, short term security investments, accounts receivable and inventory, and b) for the short term financing decision making referring to bank financing, accounts payable or notes payable. Particular, emphasis is put on the analysis of firm’s cash flows and liquidity, and the determination of the net working capital requirements in practice.

 

Team of Instructors: Michalopoulos Georgios, Papadopoulos Simeon

 

Financial Engineering

Το μάθημα καλύπτει την τιμολόγιση και την αντιστάθμιση, τις αγοραπωλησίες και την χρήση των δικαιωμάτων προαίρεσης, των συμβολαίων μελλοντικής εκπλήρωσης, των συμφωνιών ανταλλαγής, καθώς και με βασικές τεχνικές βασικές τεχνικές τιμολόγισης όπως η εξίσωση Black-Scholes και οι αριθμητικές μέθοδοι. Ιδιαίτερη έμφαση δίνεται στις μετρήσεις ευαισθησίας, τις επεκτάσεις κατά Taylor, την εκτίμηση διακυμάνσεων και συσχετίσεων τα "χαμόγελα μεταβλητότητας", κτλ.

 

Διδάσκων: Ζαπράνης Αχιλλέας

 

Exchange Rates Analysis and Forecasting

The purpose of this course is to introduce graduate students to alternative models and strategies for understanding and forecasting currency movements. After introducing the foreign exchange market, we will discuss the international parity conditions which constitute the building blocks of macroeconomic analysis of exchange rates. We will present in details the portfolio-balance approach which explains currency movements in the short-run, the monetary approach which explains currency movements in the long-run, and the microstructure approach which explains currency movements in the very short-run. Having discussed alternative strategies for exchange rate forecasting, we will use economic data and appropriate econometric techniques to practice the art of modeling and forecasting.

 

Instructor: Karfakis Konstantinos

 

Financial Instability and Investors’ Behavior

Information spillover mechanisms, investors’ behavior, the nature of speculation as well as the diversity of shocks hitting financial markets put into question the traditional theory of market efficiency according to which prices remain steadily around equilibrium and only random but not persistent deviations may occur. Financial instability, resulting from the above key-properties of real Money and Capital markets, is closely related to the determinant characteristics of trading rules and system’s complexity. In the aim to achieve economic policy goals, understanding in depth the process of price formation is crucial and helps identify potential unstable regimes.

 

 Instructor: Kyrtsou Catherine