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Second Semester Optional Courses

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The student is required to select one of the following electives:

Decision Support Systems

The aim of this course is to present the way businessmen will use and manage information technologies in order to revitalize business processes, improve decision making and gain competitive advantage. Emphasis will be given to the importance of information systems in creating business value and to the presentation of the most important applications and management support technologies used to achieve digital integration, enhancement of the organization’s performance, and better decision making.

 

Instructor: Manthou Vassiliki

 

Consumer Behavior

Contemporary approaches to business emphasize the importance of adopting a consumer focus. Marketing, in particular, begins and ends with the consumer – from determining his or her needs to ensuring post-purchase satisfaction. Hence, an essential component of marketing is consumer insight – both the obvious needs and wants that are on the surface of conscious thought, but also the deeper, possibly unconscious motives that drive human behavior at an implicit level. Marketers must develop an understanding of consumer needs and motives and develop marketing strategies accordingly. The link between understanding consumers and developing strategies has become more complicated in the current multi-media web oriented environment. The ability of consumers to evaluate brands and choose alternatives has multiplied exponentially.

The primary goal of this course is to enhance your understanding of consumer behavior. By the end of the course you will be knowledgeable about consumer psychology and ways of better meeting people’s needs. You will also appreciate how an understanding of consumer psychology can be used to develop powerful marketing techniques and tactics.

 

Team of Instructors: Andronikidis Andreas, Vassiliadis Christos

 

Organizational Behavior and the Management of Change

The module is designed to enable students understand how people think, feel and behave as individuals and groups in organizations. Students acquire insights into the cognitive and affective elements underpinning behaviors of individuals in workplace settings, design and development of work teams and organizations, and management of behavioral issues affecting organizational effectiveness.

 

Team of Instructors: Vouzas Fotios, Dimitriades Zoe

 

International Trade and Finance

Instructor: Panagiotidis Theodore

 

International Business

During the past 30 years the importance of the international dimension of the world of business has been increasing rapidly. The globalization of markets and the resulting intensified competitive conditions affect every firm, regardless of size or industry. Events such as changes in the political environment, exchange rate fluctuations, economic and trade agreements, economic integration efforts, etc., could have significant implications for a firm's financial performance regardless of whether the firm has international business activities. The belief that a firm is operating only in the domestic markets and therefore is not affected by events in international markets is, in the best case, naive. As far as Greek firms are concerned, the importance of understanding these issues is rising rapidly, especially after the economic crisis that the country is going through. The reason for the latter is that, as Greek firms face local demand that has collapsed and, simultaneously, increasingly stronger competition in the local market due to the entry of foreign firms, many of them have turned their attention, and hope for financial recovery, to the relatively unexploited, but also of higher risks, markets of the Balkan region and the ex-Soviet Republics. The lack of deep understanding of what it means to do business outside your country and which are the significant new business parameters and factors that must be taken seriously into consideration in making business decisions in the new globalized environment could be detrimental for Greek firms who seek better business opportunities abroad.

The course will present an overview of the global environment where firms operate and it will investigate aspects relevant to business activities in international markets. The fundamental business functions will be studied taking into account the international dimension of the markets. Students will be exposed to all aspects of international business and will learn how to interpret international developments and evaluate their consequences for the firm and, therefore, its shareholders and its personnel and their families.

 

Instructor: Hajidimitriou Ioannis